INTRODUCTION
1.Digital Azadi has been created to impart digital marketing knowledge to one and all without any restriction on age and education background.The name digital ,marketing has been derived from both digital marketing and financial freedom.The Digital Azadi course has been structured with an aim to impart world class high quality education to everyone at affordable price.So the main aim of the course is learning,implementing and earning.In the preceding paragraphs we will see all that encompass digital marketing.
2.What is Digital Marketing.In simple terms DM is the use of digital channels.platforms, and technologies to promote brands to consumers to enhance businesses.It encompass broad range of online marketing activities aimed at reaching and engaging with target audiences through various digital channels such as search engines,social media,google search,email,websites and the mobile applications.Some common strategies used for digital markeetings are as below.
(a).Search engine optimization or SEO optimized websites to improve their visibility in search engine results pages SERP to drive organic (unpaid) traffic
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(b).Pay per-click PPC Advertising running paid advertising campaigns on search engine or social media platforms where advertiser pay a free each time their ad is clicked
©.Social Media Marketing.Using social media platforms like Face book,instagram,Twitter,linkedin and others to engage with adiences,promote products/services and build brand awareness.
(d).Content Marketing.Creating and distributing valuable relevant and consistent content to attract and retain a clearly defined audience,with the goal of driving profitable customer action.
(e).Email Marketing.Sending targeted messages to a group of people via email to promote product services build relationships and drive customer engagement.
(f).Influence Marketing.collaborating with influential personalities on social media to promote product and services to their contacts.
(g).Affiliate Marketing.Partnering with other companies or individuals to promote product/services in exchange for a commission on sale generated through the affiliate’s marketing efforts.
(h).Online PR.using online channels to manage a brand’s reputation,generate positive publicity and build relationship with the media and other influencers.
3.Digital Markeeting allows business to reach a global audience,target a specific demographics,track and measure the effectiveness of campaigns in real time and adapt strategies based on data and insights.It has become an essential component of modern marketing strategies due to the increasing use of digital devices and the internet by consumers.
Digital Strategies.Explained with an example.
4.Let’s say a small e-commerce store sells handmade jewelry and wants to increase its sale
And brand awareness.He will have following options for digital marketing strategy.
(a). Search Engine optimization.(SEO).
(I). Conduct keyword research to identify the most relevant and high intent search terms for their jewelry products.
(ii).Optimize the website’s content,meta tags and product descriptions to improve visibility in organic search results.
(iii).Create a blog to publish informative and engaging content related to jewelry trends ,care tips and lifestyle content to attract potential customers.
(iv).Build high quality backlinks to the websites by guest posting on industry-relevant blogs and participating in online communities.
(b).Social Media Marketing:
(i).Establish a strong presence on platforms like instagram,pinterest,and facebook,which are visually appealing for showcasing jewelry.
(ii).Develop a content calendar to post regularly,featuring product images,behind-the-scenes stories,and user-generated content.
(iii).Leverage instagram’s shopping features to make it easy for followers to discover and purchase the jewelry directly from the platform.
(iv)adverpaigns to reach new audiences and retarget website visitors.
© .Email Marketing.
(i).Create an email list by offering a discount or free shipping in exchange for email sign-ups on the website.
(ii).Segment the email list based on customer behavior, interests and purchase history.
(iii).Send personalized email campaigns featuring new products, launches special offers and relevant content to nurture customer relationships.
(iv).Automatically email workflows such as welcome sequences and abandoned cart reminders, to improve customers engagement and conversions.
(d).Influencer Collaboration:
5.Here is a review of the Digital Azadi Course.
- Following principles are explained for the students.
Satya
Prem
Sewa
Shakti
Bhakti
Yukti
Tan
Man
Dhan
6.the main topics covered are as below.
(a).Digital marketing basics
(b).Nich selection
©.Content Creation
(d).Website building
(e).Search engine optimisation
(f).Social media
(g).PDC pay per click
(h).Direct Marketing
(j).Eco System activation
(k).Multiple source of income
7.What is mind set.It comprises of
(a).growth mindset
(b).event+Reaction=outcome
©.Don’t overthink
(d).Knowing is not doing is equal to not knowing
(e).There is nothing called as perfection
8.Methods Adopted for training.
(a).Make a good book/diary dedicated to this course.
(b).Have a dedicated email id
©.Course is divided in 11 sections
(d).Follow section by section no shortcuts
(e).It is not a race, it is a marathon.
(f).Complete all videos with concentration
(g).Follow all practical steps
(h).comment after each video.
9.Digital ecosystem.